Tags: Darryl Tocco, Del The Funkee Homosapian, Grandma's Boy, Nicholaus Goossen, Osiris, Pierre Luc Gagnon, Risk ?
Often times, all I need is but a quick glance for me to fall in love with something.? Or an amazing reputation is enough for me to give a biased preconceived notion.? For instance, when I see something with an ALTAMONT logo (my favorite clothing brand) it?s going to be dope.? When I see TARANTINO?S name attached to a project, more times than not, I?m going to love the project.? Even if it?s what I regularly consider a THROW UP film. Rarely in my life have I gone to see a movie playing in theater more than once.? I can probably count on one hand and two limbs how many time I?ve seen a movie in a theater multiple times: Pulp Fiction, MR. PAYBACK, Magnolia, GRANDMAS BOY. Of all movies in the world that I could see for a second time, Grandma?s Boy was the one that made me die laughing. You may even be surprised to know that I didn?t even sneak in to watch it for another screening! No illegal downloading, no CHINESE GUY selling illegal movies in the street corner.? And why? Because never in my life have i found a movie that made me laugh so much. And i laughed just as much the second time as I did the first, perhaps more.
Osiris is proud to announce the launch of its latest commercial campaign, We Are Osiris, airing on MTV and FUEL TV beginning today.
Conceptualized by Osiris, produced by Futuristic Films and directed by Nicholaus Goossen that?s right.? The same mutha F?er who directed one of my favorite all time movies GRANDMA?S BOY.? Nicholaus was a first-time director at age 26, making the cult-classic.? So whatever he touches, is instant gold to me.? That was enough selling that I needed to know this Osiris spot would be the shiznit.? We Are Osiris, subtly infuses iconic Osiris athletes, a graffiti artist and a rapper through notable action clips that tell the brand story in a unique documentary style ? all in 30 seconds.
?Since this is our first TV commercial campaign we really wanted to portray the brand in the most authentic manner and do it right, said Brian Reid, Osiris Co-Founder/CCO. ?Working with Goossen and Futuristic Films really took our vision to the next level with their talent and creativity, and we are all really excited about the genuine and gritty outcome of the final cut.?
The We Are Osiris campaign starts off with a bang featuring Corey Duffel riding through the streets of San Francisco on a motorcycle and transitions to him skateboarding down one of San Francisco?s notorious steep streets in North Beach. ?Pierre-Luc Gagnon (skateboarder), Darryl Tocco (BMX rider), Risk (Graffiti Artist) and Del The Funky Homosapian (Rapper/ Producer) are also featured in this purely authentic commercial.
?Our goal with this commercial was to give our consumer a brand experience in thirty seconds, said Hans Molenkamp, Osiris Global Director of Marketing. ?Both Goossen and Futuristic Films were instrumental in taking our vision and building upon that emotional connection through the eyes of our world-class athletes and lifestyle street elements with music and art in an authentic overall brand campaign.?
Osiris Shoes Network will exclusively feature extended sequences from the commercial by releasing a series of behind the scenes videos, photos, exclusive interviews, and contests in a new video section on the website ? OSIRIS NETWORK.
Make sure and check back every week for fresh extended videos of each of the featured athletes by visiting OSIRIS SHOES
Source: http://www.lat34.com/2011/09/01/osiris-launches-new-commercial-campaign-we-are-osiris/
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