Digg Experiments With Topic Newsrooms, Aggregates News By ?Most Meaningful? Stories

With 17 million monthly uniques at its disposal, news aggregator Digg, which is attempting to overcome the user exodus caused by its unpopular Version 4 redesign in late August 2010, needs to find a way to keep its usership engaged, and to grow. It's solution? The Topic Newsrooms beta, which separates news into top categories like Technology, Entertainment, World News and even topics as granular as Lady Gaga or Apple attempting to rebuild user communities around specific news. "There are a lot of signals out there," Digg CEO Matt Williams, who describes what happened with Digg Version 4 as a "tragedy," tells me, "It?s difficult to sort out what?s meaningful on a given topic versus what?s popular."

Source: http://feedproxy.google.com/~r/Techcrunch/~3/zZyqbkP99s8/

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