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What?s the secret to lead conversion for a real estate professional?? Actually, there really aren?t any secrets.? All you need to do is look around the Internet.
All the real estate coaches stress lead conversion.? Tom Ferry tells you:? ?All the money is in lead conversion?.? Mike Ferry, Craig Proctor, and I?m sure the list goes on, all tell you that you have to focus on lead conversion.
We all know that you have to follow up fast, and you have to be responsive and you can?t drop the ball, and so forth.? It really strikes me, though, that I don?t see much talk about how to do all of that.? They say you should take advantage of technology, and some mention is made of the most visible tools like Top Producer.
The reality is that the technology is there, but it?s splintered.? Different companies do a bang up job of one thing or another.? The trick to implementing a plan for converting clients, however, is to have a fast, easy, cost effective way (one that you will actually use) to bring together different types of technologies into a system that results in lead conversion.
And, if you?ve been in the industry for any length of time, you know that ain?t easy.? But, it?s coming.
Source: http://www.buildrealestateresults.com/blog/the-secret-to-real-estate-lead-conversion.html
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